![]() We’re more careful to protect our bodies as a result of the public health crises. We’re finding newfound enjoyment in travel, sports, and outdoor recreation after pausing these activities during the pandemic. ![]() We’re incorporating more living things into our homes, such as plants, florals, living walls, and restorative outdoor spaces. In this year’s Color of the Year selection process, Pantone observed a heightened appreciation and awareness of nature represented by countless lifestyle trends. The Color of the Year 2023 acknowledges our gravitational pull towards natural colors as movements swell around climate change, sustainability, and land protection. Invoking the forces of nature, Pantone 18-1750 Viva Magenta galvanizes our spirit, helping us to build our inner strength,” says Leatrice Eiseman, Executive Director, Pantone Color Institute.Īs we balance our digital and physical lives, we continue to grow our appreciation for the natural world. Rooted in the primordial, Pantone 18-1750 Viva Magenta reconnects us to original matter. Pantone 18-1750 Viva Magenta descends from the red family, and is inspired by the red of cochineal, one of the most precious dyes belonging to the natural dye family as well as one of the strongest and brightest the world has known. “In this age of technology, we look to draw inspiration from nature and what is real. ![]() ![]() It is a color that is audacious, full of wit and inclusive of all.Īs a nuanced crimson red tone that presents a balance between warm and cool, Pantone 18-1750 Viva Magenta is also a hybrid color, one that comfortably straddles the physical and virtual in our multi-dimensional world. Pantone 18-1750 Viva Magenta welcomes anyone and everyone with the same verve for life and rebellious spirit. It is a new animated red that revels in pure joy, encouraging experimentation and self-expression without restraint, an electrifying, and a boundaryless shade that is manifesting as a stand-out statement. This year’s Color of the Year is powerful and empowering. ![]()
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